Wolfgang Shine on the European Stage
Last week saw the 2017 edition of the annual European Search Awards take place in Krakow, this sixth year of the awards ceremony dedicated to awarding stand out examples of digital marketing excellence across the Continent.
This year saw an unprecedented showing among a number of Irish agencies, who were impressively represented on the evening and in a glowing testament to the state of digital here in Ireland, were fortunate enough to have collected a couple of gongs on behalf of their innovative client campaigns. Let’s take a look at how the Irish fared in Poland.
The European Search Awards
In their sixth year, the European Search Awards celebrate the very best in European SEO (Search Engine Optimisation), PPC (Pay Per Click), Social Media Marketing and Content Marketing across 29 categories. The awards are widely considered among some of the most rigorously judged competitions of their kind. All shortlisted entries come through a robust two-step judging process, a process overseen by an influential and respected international judging panel.
Irish agencies win 4 European awards
Ireland was very well represented in the competition this year, with five digital marketing agencies featuring in the Krakow finals. Wolfgang Digital featured in a record 14 categories with a total of 16 nominations in the competition. The Dublin-based performance marketing agency has a great track record in Europe, with the victory this year marking a third consecutive ESA win.
— Wolfgang Digital (@WolfgangDigital) May 3, 2017
They went on to bring home two awards on the night, the first of which was the ‘Best Use of Search’ in the Financial sector for their ‘SERP Domination’ entry with Zurich Life. Later, they were crowned ‘Best Integrated Campaign’ for their work, ‘A Fresh Full Funnel Fashion Campaign’, carried out with Littlewoods Ireland.
CEO, Alan Coleman, cites their “cross-channel” approach to campaigns and working with “long-term clients” as their key to success.
Starcom Ireland also enjoyed European success at this year’s ESAs. Nominated in 2 categories, it was their campaign, ‘Winning Fastest Growing Lottery in Europe’, that brought home the award for ‘Best Use of Search’ in Gaming with National Lottery Ireland.
— Starcom Ireland (@WeAreStarcom) April 27, 2017
A strong European presence
While that concluded the Irish winners on the night, there were other strong contenders throughout the competition. Mediaworks earned four nominations including ‘Best Small Integrated Agency’. VROOM Digital were nominated for the ‘Best Use of Search’ in Travel with the Sandymount Hotel and Mediavest were up for the ‘Best Mobile Campaign’ with Ulster Bank.
The new Board of the IIA launched its Vision and Mission this week, in the light of a recent strategic review.
At an event well attended by a mix of industry veterans, new innovators and long-standing IIA partners, plans
for 2017 were discussed and these included a wide variety of activities and initiatives. CEO Alex Gogan outlined how Advocacy will play
an important role for the organisation, to give members a voice when it comes to issues of policy and best practice.
The IEDR was announced as the primary partner for the Dot.IE Net Visionary Awards 2017, with a date for this to be confirmed shortly
The MyeComm Kit will be completed and launched and this will be a tool to help SME’s identify the best internet tools to use to drive future growth.
Enterprise Ireland is funding a number of regional events to promote the kit and members will be invited to attend these events at no cost.
Elevon were announced as new partners for the IIA and other sponsors are coming on board shortly.
The Diploma in Digital Marketing, run in conjunction with the Irish Times Training Dept., continues to be popular with two courses kicking off shortly.
Two new initiatives included an intention to launch into Northern Ireland, in the face of Brexit. And the Internet of Things (IOT) will be a focus for educational events.
All-in-all exciting times ahead and lots of opportunity for members to access resources, network, build their profile and engage with the IIA
IIA Strategic Review
For almost 20 years, the Irish Internet Association (IIA) has played a pivotal role in terms of being the independent representative body for internet businesses in Ireland.
Recently a Strategic Review was undertaken and this has been extremely helpful in giving the new Board of Directors a basis for identifying a new Vision and Mission for the organisation
You are invited to read this document and we trust you will see the benefits for members in having a clear strategy going forward.
Dear Members and Friends of the IIA,
We wanted to provide you with an update on where we are and the good things that are happening behind the scenes.
Update 1: Future of the Organisation
· Following the AGM the outgoing board has been working with a number of interested stakeholders to ensure the future of the IIA is a bright one.
Update 2: Strategic Review
· At the IIA AGM on 22nd November it was agreed by a unanimous vote of members that a business strategy consultant would be engaged to undertake a consensus-building exercise to identify a vision, mission statement and strategic priorities for the IIA.
To complete the survey, please click here:
· The survey will remain open until Thursday 19th of January, following which the final report will be compiled and shared with Members. Your feedback will be pivotal in determining the future direction of the IIA.
Update 3: Renewals
· Membership renewals are on hold until the new board is in place. This is the right thing to do based on the current situation of the IIA as it has no capacity to deliver as it has no staff at present.
Update 4: Diploma Courses
· We are still very much open for business and our Diploma courses are running this month. If you wish to book you can find all the details on the IIA website or you can email us at firstname.lastname@example.org . Also if you know anyone who is interested in doing a course please spread the word.
We hope that covers everything. If you have anything you want to ask or anything you want to contribute to the IIA you are more than welcome to email us.
Irish Internet Association
If you have a website and are engaging with customers online we need to hear from you!The Irish Internet Association (IIA) is asking Irish businesses to participate in research designed to support Irish SMEs adopt their best fit e-commerce solutions. To participate, simply click here.
This research builds on previous IEDR research carried out in 2015 to highlight the scale of the ecommerce gap in Ireland. This highlighted that almost 40% of SMEs don’t even have a website and of those that do, 68% cannot process payments on their site. Given that Irish consumers spend €8.5million daily almost 80% of that is spent with overseas retailers.
This new initiative will look to develop a diagnostic tool to enable Irish SMEs find the best route to sell online. Once developed the IIA will run nationwide clinics to help participants adopt the best fit e-commerce solution will be hold information days, clinics and workshops all over the country with the support of the IEDR, AIB, AIB Merchant Services to get this to as many business owners as possible.
This research phase is being powered by Qualtrics and it is open to businesses selling online.
Research of the Irish Internet Association (IIA) Reveal State of IT Professional Stress:
Dublin 2nd December 2015: 71% of Irish full time IT Professionals are sacrificing their health and personal lives to meet work demands. 87% of Irish IT professionals are losing out on personal time due work calls and emails. In fact 59% never take their full holiday entitlement with 47% reporting that work pressures are contributing to family conflict.
The research conducted by the Irish Internet Association (IIA) examined how workplace demands and stress impacted across their health, family life and work. It found that over half (54%) felt they did not have enough time to accomplish their tasks.
The research was conducted by the IIA in October 2015 and surveyed 200 IT professionals from a range of SMEs and large organisations.
Health of the IT Nation
When asked about their employers, 61% were uncertain if their employer cared about their mental health, with 41.5% unsure if their employer cared about their physical well-being. Over a quarter of those interviewed reported never exercising due to work pressure, while 32% reported that the demands of work was impacting on their diet.
Nearly half of IT professionals interviewed reported family tension and arguments caused by word demands encroaching on their personal time. 87% of those interviewed highlighted that they have had personal time regularly interrupted by work calls or emails. When it comes to downtime in the evening or weekends, 63% of them took work home in the evenings and weekends. In fact, 59% of those interviewed never took their full holidays due to work demands, causing stress in their family life.
Nearly three quarters (69%) report working up 60 hours a week. Over half (54%) of those surveyed feel they do not have enough time to accomplish all their tasks. More worryingly, 41% of this surveyed felt they have too much work to cope. In terms of their employer, 65% of those interviewed highlighted that their workplace did not any reactional facilities. Even for companies that have such facilities 42% of employees do not have enough time to make use of them.
“Without a doubt there are untold exciting career opportunities in the technology sector and the Irish Internet Association has been campaigning to address the digital skills shortage since 2012. More than anything, I believe this survey highlights that this skills shortage is having a serious knock-on effect for those currently employed in the sector. The number of respondents who feel they have more work than they can reasonably cope with is a worrying trend. From a business perspective, it simply makes sense that we do not exacerbate the current skills shortage by failing to acknowledge and address the implications of stress and burnout in terms of talent retention and development. Likewise we cannot in good conscience continue to entice people to work in our businesses if we do not invest in and care for them once they are there. I believe that most member organisations are committed to their employees but in light of these responses we must clearly do more. We live and work in a time where people are increasingly ‘on’ and we need to improve the demarcation lines between family time and work time if we are to retain great people and support their development”.
|Stress on Health|
|· 61% unsure if employer cares about their mental wellbeing|
|· 41.5% unsure if their employer care about their physical wellbeing
· 32% feel work has negatively impacted their diet
|· 25% of IT professionals never exercise due to work pressure|
|· 86.6% of IT professionals have had personal time interrupted by calls or emails from work|
|· 63% take work home on evening and weekends|
|· 59% of IT workers never take their full holiday entitlement|
|· 47% percent have been in family conflict over work demands in personal time|
|Stressful Working Life|
|· 41% believe they have too much work to cope|
|· 54% believe they do not have enough time to accomplish tasks|
|· 69% of all it employees work 50- 60 hours per week|
|· 42% of employees don’t use recreational facilities that are provided due to lack of time|
Cyril Moloney – PSG Plus.
Phone: 01 634 2509 or 086 0479462
About the IIA
The Irish Internet Association (the IIA) is the independent representative body for internet businesses in Ireland. Established in 1997 it has been at the forefront of ensuring that Irish businesses and citizens have the skills, infrastructure and network of support needed to drive growth in the economy. Working with agile start-ups, scaling SMEs and indigenous and FDI corporates, the IIA have a unique insight into the ICT sector in Ireland.
The IIA is a non-profit business association. Members of the association include suppliers of Internet services and products as well as those using the medium for communication, marketing and commerce.
For more information contact Joan Mulvihill, +353 (0)1 542 4154 or email@example.com
– See more at: http://www.iia.ie/news/item/2185/71-of-stressed-it-professionals-ignoring-their-health-and-family-to-meet-work-demands/#sthash.YnGZy6ex.dpuf
New awards have also been added. International internet businesses who have chosen Ireland will for the first time be recognised specifically for their contribution to the ecosystem with “Best International Newcomer–Welcome to the neighbourhood”. There are four new innovation categories that showcase the best of Irish technology across all spheres of life – Education, Health/Medtech, Agri/Food and Financial services.
As the year of design, the CEUD are awarding a special Best in Universal Design Award that will be adjudicated from all entries across all categories.
The DOT IE Net Visionary Awards are so called in tribute to the IIA’s headline sponsors, the IE Domain Registry, now in their 5th year in this title position. Their contribution and that of all of the awards sponsors is testament to their belief in the integrity of these industry leading awards.
The Award Categories 2015
- Best Website – joyous to look at and splendid to use – Sponsor: Blacknight
- Best Web Development Agency – Sponsor: Microsoft
- Best Cloud Services for SMEs –
- Best Mobile Application – indispensable to its users – Sponsor: Register 365
- Best International Scaling Irish Business – Sponsor: Silicon Valley Bank
- Best Start-Up – the one to watch for 2016 – Sponsor: Arekibo
- Best Ecommerce Execution by a Retailer
- Best International Newcomer–“Welcome to the neighbourhood” – Sponsor – The Digital Hub
- Best Social Media Campaign
- Best Brand Marketing – Sponsor: Irish Times Training
- Best Use of Video for Digital Marketing
- Best Use of Technology for Social Good – Sponsor: Electric Ireland
- Best Innovation for Financial Services – Sponsor: Telecity
- Best Innovation for Medical Services – Sponsor: BDO
- Best Innovation for Agri/Food Sector – Sponsor – Dimension Data / Alcatel Lucent
- Best Innovation for Education Services
Best in Universal Design Award – Supported By the Centre of Excellence for Universal Design
DOT IE Overall Net Visionary Award – Headline Sponsor – IEDR
The Wolfgang Lab has been frantically busy in recent weeks as we collected & collated a very large sample of data from Irish E-Commerce Websites.
We’re delighted to announce that the Wolfgang Irish E-Commerce Study for Q2 2014 is now out.
We have figures, trends and insights galore for your analysis.
The event, happening exclusively online on the 9th of May 2014, will take place virtually on the event’s website created on the European portal: www.europeanjobdays.eu (financed by the European Commission).
Through the website and its interactive elements the jobseekers will be able to apply for jobs, make contact with you and book job interviews during the event. EURES Ireland will assist you with pre-selection of candidates and interviews scheduling if required.
Interviews with the selected candidates will be conducted online on the day of the event using Netop Live Guide available through the website or any other software (e.g. Skype, video conferencing) preferred by you. In addition, live streaming of your company’s presentations, live broadcast of pre-recorded videos and public & private chats will be available to all European jobseekers targeted for this event.
Who will be attending?
The event will be widely advertised in Europe. ICT professionals will be targeted through a European promotional campaign including; social media advertising (European Commission and EU/EEA countries), online advertising on a number of ICT related websites in Europe, information distributed to EURES departments and Technical Engineering/ICT Professional Bodies in all EU/EEA countries. E.g. in Portugal alone, nearly 27,000 engineers and IT professionals are registered as jobseekers with the Public Employment Service; the engineering professional bodies in Portugal cover around 70,000 associates in the engineering professions.
On average between 5,000 and 10,000 jobseekers attend each EuropeanOnline Job Day.
How to participate?
The registration for companies (exhibitors) is open from the 9th of March. To use the platform for the first time, register your organisation first by clicking here. Under the "Event Participation Request", please select the event "ICT European Online Job Day, Ireland".
By registering for the event you will be able to make full use of the available services at the event’s website:
- Posting an introduction to your organisation including company videos;
- Publishing your job vacancies and opening them up to direct applications from registered jobseekers in the platform;
- Searching among applicants for relevant jobseekers / CVs matching your recruitment profiles;
- Screening applications with the help of automatic skills-based matching and pre-selection of candidates;
- Booking interviews.
More information and assistance on accessing the platform/ tools, including all technical information, will be provided upon registration.
The registration for jobseekers will be open from the 9th of April and from that day onwards your jobs will be promoted in Europe.
Please ensure that you have your vacancies (if possible) uploaded by this date. This will ensure the maximum amount of time for advertising of vacancies throughout Europe and for Jobseekers to browse and apply for positions before the day of the event.
For more information on the European Online Job Days visit:
http://www.youtube.com/watch?v=zKCkH8GJL6M&feature=youtu.be (how to register)