Supersun was set up earlier this year with the aim of catering to the growing online travel market. The business operates exclusively online, passing the overhead savings made by abstaining from high street trade on to the consumer. This low-cost operational model allows Supersun to offer holidays at minimal prices in comparison to high street competitors.
Supersun processes all enquiries via their call centre, with highly experienced travel agents providing booking and information services over the phone. With the drastic decline of the traditional high street travel agency, Supersun is confident their new innovative model will prove to be the way forward in challenging market conditions.
LateDeals.ie exemplifies the stability of the online holiday market, having shown steady growth in sales for past number of years. Supersun’s three year contract will give them access to Ireland’s busiest and most popular travel website while providing LateDeals.ie with a secure and reliable fulfillment resource.
Director of Supersun, Juan Cullen, says ‘We are delighted with this opportunity to work with LateDeals.ie given its leading position within the online travel industry. Recent market research has indicated that consumers are increasingly leaving it to the last minute to book their holidays, a trend which compliments the LateDeals.ie product.’
In line with the new developments, Supersun will be launching further websites and new brands of their own to target niche travel sectors. ‘Customers are increasingly seeking out bespoke holidays, with the traditional package deal no longer being the only option. We will be catering for the growing demand for cruises, tailor-made, long haul and niche family holidays.’
- LateDeals.ie was launched in 2006 and offers last minute package holidays to Irish consumers (North and South).
- LateDeals.ie works alongside the main Irish tour operators helping them to sell distressed inventory.
- LateDeals.ie receives over 1 million page impressions per month making it one of the busiest Irish travel websites.
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