Daft Media, owner of leading property website Daft.ie, today announced the acquisition of a minority stake in Boards.ie for an undisclosed sum.
Boards.ie is Ireland’s largest community website and attracts an audience of approximately one million monthly unique visitors. The investment will help strengthen the position of Boards.ie as a top Irish brand and online destination. There will be continued investment in the Boards.ie in order to maintain growth and seek out new audiences. Over the longer term, both companies have committed to continue to provide an independent and neutral platform for Irish consumers to voice their opinions.
"We are very happy to welcome Daft on board as partners in Boards.ie", said Gerry Shanahan, Managing Director, Boards.ie. "This investment will give us the ability to invest further in infrastructure, to add more features to the website and ultimately provide an improved service to our community of users."
Commenting on the investment, Eamonn Fallon, CEO at Daft Media "We strongly believe the future of media is online and Boards.ie is well positioned to be a leading player in Irish online media. Our combined audience is over 2.1 million unique viewers every month which is larger than most TV stations in Ireland. We are very happy to be working with the Boards.ie guys and look forward to helping them grow their business".