Mobile Directory Enquiry callers to get real value on pigsback.com
Call 11890 Ltd, the Irish Directory Enquiries company has announced an innovative new partnership with Pigsback.com to provide mobile directory enquiry callers with real value for each and every call.
Having already brought the Irish consumer free directory enquiries throughout the summer months and for the remainder of 2008, Call 11890 Ltd is the first national directory enquiry service to introduce a loyalty scheme for its consumers. The all Irish partnership with Pigsback.com enables mobile callers to earn ‘PiggyPoints, Pigsback.com’s online currency, as they interact with the offer. PiggyPoints can then be exchanged for a whole range of exciting rewards for example: Xtra-Vision, a-wear and Boots vouchers.
Since August, mobile users availing of 11890 can register on www.pigsback.com/11890. Following this:
1. First call to 11890 receives 100 PiggyPoints
2. Second call gets 50 PiggyPoints
3. Every call after gets 10 PiggyPoints
To put it simply all 11890 customers could benefit from the latest offers from pigsback.com. Offers include: discounts on the latest fashion from big brand names such as Tommy Hilfiger and a-wear, pampering at Free Spirit Health & Beauty or even redeem PiggyPoints for Café Mao, Wagamama or TGI Friday’s vouchers.
Commenting on the partnership, Nicola Byrne, Managing Director Call 11890, “We are delighted to announce our partnership with Pigsback.com. This loyalty scheme a market first for the Irish directory enquiry industry once again demonstrates that Call 11890 Ltd continues to build on our best value offering for Irish consumers. This partnership is aimed at rewarding mobile callers who traditionally faced the greatest expense for directory enquiries. This is our way of easing the pain for the Irish mobile caller.”
“Pigsback.com are delighted to partner with "Call 11890" giving our members another great way to earn PiggyPoints,"said Nicola Brandon, Account Director, Pigsback.com. "We are also very pleased that "Call 11890" have chosen the Pigsback.com loyalty scheme like many other companies on our site as a means of rewarding their customers and our members."
About Call 11890 Ltd
Since its launch in 2006, 11890 has continued to provide the Irish consumer with the cheapest directory enquiry service in Ireland with prices ranging between 27% and 42% cheaper then 11811 and 11850 respectively.
The Irish Directory Enquiries market is estimated to be worth €70m by the end of 2008. Call 11890 Ltd has enjoyed a successful two years since its launch and has already captured between an estimated 8 – 10% of the market. A key offering at the core of the company’s success has been the focus on customer interaction as callers enjoy personal professional operators instead of automated machines.
Pigsback.com is an online community which rewards and entertains its members in their interaction with brands. Launched in Ireland in 2000 and then in the UK in 2005, the site now has over 1 million active members with 270,000 currently active in Ireland. Pigsback.com is known as a great site for entertainment, shopping and rewards with offers from brands like Guinness, Coca Cola, a|wear and Cadburys.
Members can also earn PiggyPoints, Pigsback.com’s online currency as they interact with the site. 1 PiggyPoint is worth 1 cent. Members collect PiggyPoints when shopping with any of the site’s online partner brands, entering competitions, redeeming coupons and taking part in online polls. PiggyPoints can then be exchanged for a whole range of exciting rewards for example: Boots, Essensuals, Tommy Hilfiger, Wagamama and Captain Americas vouchers.