The Drum Search Awards, which seek to recognise the very best internet based businesses from both Ireland and the UK, take place later today (June 8th). These awards focus on the two main disciplines of search marketing, SEO (Search Engine Optimisation) and PPC (Pay Per Click), choosing from the year’s very best digital marketing campaigns.
As was the case in the European Search Awards, which took place in May, Irish entries are well represented at the Drum Search Awards. Among the big prizes handed out to Irish business on that night were “Best Use of Search for Retail” (Brown Thomas), Best Integration of Search and Social” (iClothing) and “Best Small PPC Agency” (Wolfgang Digital) as Ireland received four first placed trophies, the second most of any nation (bested only by the UK).
For the 2016 Drum Search Awards, Ireland finds itself looking to improve upon its European Search Awards haul, with no less than six award nominations in total. Many of the companies which represented Ireland at the European Search Awards find themselves on the Drum bill as well, including McElhinneys, iClothing and Littlewoods Ireland. This signifies that their European success was no fluke as their respective works and campaigns have been independently recognised by several respected judging bodies.
Irish internet based businesses have been nominated for the following Drum Search Awards:
- Best Integrated Strategy or Campaign: Littlewoods Ireland
- Best Use of Technology in a Search Campaign: Brown Thomas
- Most Innovative Search Campaign (SEO & PPC): McElhinneys
- Best Use of Technology in a Search Campaign: iClothing
- Best Use of Data in PPC: iClothing
- Performance Agency of the Year: Wolfgang Digital
While the competition at tonight’s awards is fierce, with many of the biggest companies and agencies in Europe in attendance, that was also the case at the European Search Awards back in May when several Irish companies emerged triumphant. It is hoped that the overall volume and quality of Irish submissions will prove to be the same recipe for success at tonight’s ceremony which kicks off at the Marriott Grosvenor Square Hotel in London.
The full list of Drum Search Award categories and nominees can be found here.