A little tardy posting this (and more about the reasons for that later!) but very appropriately I am posting a review by Derek McGarry, a board member of the Institute of Designers in Ireland and a lecturer in the National College of Art and Design who attended the recent IIA event on Blogging, microblogging and podcasting. Appropriate because Krishna De, who presented that event, is presenting today at our event in Limerick “Word of Mouse Marketing: Building Brand and Attracting More Profits To Your Business”. (Also appropriate because the IDI are holding their coveted Design Awards tomorrow night.)
On Thursday 18th September I attended my first workshop on blogging, microblogging and podcasting run by Krishna De for the Irish Internet Association. It was my intention to fast track my way into an information world that I knew very little about but was eager to explore.
Krishna De was an excellent speaker who illustrated her expertise on the subject of blogs, microblogs and podcasts in an informal manner that helped everyone relax and enjoy the half day workshop. Having the class participate from the word go is always a smart way to ensure that you get everyone involved. More than that, it also ensures that there was little chance of going home unhappy that the class was meaningless because you can help direct the content. Our audience consisted of a good mix of complete novices, intermediates, and professionals. Everyone approached the workshop with a clear objective to use blogs, microblogs and podcasts as an essential part of their lives. Most had a good grasp of how it might help them build their business or that of the company in which they worked.
Krishna De provided lots of real examples or case studies that showed how others were using this technology to share information within a variety of social and business networks. Although I would not like to be tested on the full extent of my workshop comprehension, the great outcome for me was to leave the workshop with a conceptual toolbox and a new confidence to give it a go. I quickly purchased the software and equipment I needed to start a series of design podcasts. Within days I had recorded the first part of my new podcast series. With some more work I will soon be ready to launch myself as an official podcaster. From this first endeavour, I plan to gradually develop my skills through practice using tips and advice provided in the class. My first efforts may well prove real amateur hour but I don’t mind because I know that this time next year I’ll be much better.
While the workshop was just what I wanted, I was initially put off by the high cost of the training. In my opinion, I think the classes could be less expensive through clever marketing and sponsorship. The Irish Internet Association (IIA) should be able to attract such help through their impressive corporate connections. Certainly, if the workshops became more affordable I would definitely recommend them to all my students, colleagues and friends.
Finally, Krishna De orchestrated a really great workshop. Well done IIA!
Derek Mc Garry
Deputy to Head of Design Faculty
National College of Art and Design, Dublin
A big thank you to Derek for taking the time to write this review. A quick note in relation to Derek’s comment about cost is that the cost of IIA events or membership hasn’t been increased for three years. If that isn’t inflation busting, I don’t know what is! Krishna also writes on her blog about assessing the value of training. Another of our members Clickstream (who recently revamped their own website) also attended this event and wrote about it on their Blog.