AGENDA FOR IIA WORKING GROUP
IN THE ROUND SESSION
IIA ANNUAL CONGRESS 25 MAY 2006
The Online Marketing panel will present the latest developments in online advertising, Pay Per Click, Search Engine Optimisation and much more. You will have access to three experts from
Shenda Loughnane, ICAN
Dermot Nolan from Bank of Ireland will chair this session. The participants are:
Shenda Loughnane is Managing Director of ICAN, Ireland`s largest interactive advertising agency. Shenda has over 15 years of advertising experience and has worked in some of the top advertising agencies in the UK, Europe and Ireland. She joined ICAN in 2000 as Media Director and was appointed Managing Director in 2001. Shenda holds a degree in Communications from Dublin City University
ICAN was founded in 1998 and delivers digital marketing and advertising solutions for many of the largest online advertisers in the Irish market, such as permanent tsb, Vodafone, Peugeot and Sky.
Aisling Brennan from Interactive Return (pic attached and biog here – Aisling Brennan is Account Director and Senior Vice President North America with Dublin-based online marketing agency Interactive Return. A ten year veteran of online marketing, Aisling started her career in New York with i-traffic, one of the leading original online marketing agencies. She now heads up Interactive Return`s search marketing and display advertising divisions and manages campaigns for a number of clients in the financial services, ecommerce, governmental, technology and tourism sectors. Aisling is a frequent contributor to online marketing fora and publications.)
David Mahon is the Managing Director of Clientwell Online Marketing, a full-service online agency founded in 2002 and working with companies such as O2, The Irish Times, EBS, Eagle Star Life and many others. David has worked in the online industry since 1999, has delivered many lectures and talks on internet & email marketing, and has written several articles for the Irish Marketing Journal, Business Plus, dot.ie and other publications. He graduated from Trinity College Dublin with a degree in Business, Economic and Social Studies. Interests include film, soccer and music.