Here in IIA HQ we are very excited about a new event on our calendar for 2011. For the first time ever we are running an Internet Expo! It’s the first trade exhbition for the internet industry in Ireland and we are delighted to be partnering with Ireland’s premier exhibition company Irish Services Ltd. on this project. They know a truck load about exhibitions and I, for one, have learned lots from them.
I’ve worked on our own stand on a number of occasions at conferences all over the country and it’s something that I have always enjoyed and at which we achieved great results whether it be new members, new newsletter subscribers, referrals for our members or event registrations. I’ve always attended these conferences with a specific aim in mind, not least of these being exposure at a grassroots level. Much of the time I spend answering industry related queries where I can or as mentioned I refer the visitor to a member who might be able to help them. Every time we’ve taken a stand at conferences like this we have usually invited members along to join us.
Trade shows and expos can be big business not least of all in the states and I found stacks of videos on YouTube offering advice to the sales and business development teams who look after the stand on the day. To summarize them very swiftly it seems to be important to
- make sure exhibiting fits with your marketing and sales plan and
- once that’s decided it is essential to have an pre-, during and post-exhibition plan,
- have definite goals and activities,
- measure the team’s success and
- follow up on leads and connections developed at the exhibition (and that should be the really easy bit for all you geeks with your email marketing, eh?).
Many of the videos I came across give ideas for attracting more traffic (free coffee or other treats, discount vouchers on business cards, demos etc.); some of them talk about the success killers and there’s even a sample from an Association of Events Organisers training video with Jack Dee sharing some of their 30 Trade Show Secrets (and I thought the sellout Rick Spleen in Lead Balloon was based on fiction. Apparently not…!) This video is well worth a watch whether you’ve already booked your place at our Internet Expo or are thinking about it. And it’s funny too! You’ll also find other tips and tricks in the How To Secion of their Facetime website.
The video below is simple but I think this chap, Sam Manfer, sums up the experience of taking care of business at your company stand with five tips to make the most of your investment in an exhibition stand.
If you think you’d like to discuss the idea of exhibiting at this cool event get in touch with Roseanne or Vicki in the IIA offices today at 01 5424154 or firstname.lastname@example.org