Wolfgang Shine on the European Stage
Last week saw the 2017 edition of the annual European Search Awards take place in Krakow, this sixth year of the awards ceremony dedicated to awarding stand out examples of digital marketing excellence across the Continent.
This year saw an unprecedented showing among a number of Irish agencies, who were impressively represented on the evening and in a glowing testament to the state of digital here in Ireland, were fortunate enough to have collected a couple of gongs on behalf of their innovative client campaigns. Let’s take a look at how the Irish fared in Poland.
The European Search Awards
In their sixth year, the European Search Awards celebrate the very best in European SEO (Search Engine Optimisation), PPC (Pay Per Click), Social Media Marketing and Content Marketing across 29 categories. The awards are widely considered among some of the most rigorously judged competitions of their kind. All shortlisted entries come through a robust two-step judging process, a process overseen by an influential and respected international judging panel.
Irish agencies win 4 European awards
Ireland was very well represented in the competition this year, with five digital marketing agencies featuring in the Krakow finals. Wolfgang Digital featured in a record 14 categories with a total of 16 nominations in the competition. The Dublin-based performance marketing agency has a great track record in Europe, with the victory this year marking a third consecutive ESA win.
— Wolfgang Digital (@WolfgangDigital) May 3, 2017
They went on to bring home two awards on the night, the first of which was the ‘Best Use of Search’ in the Financial sector for their ‘SERP Domination’ entry with Zurich Life. Later, they were crowned ‘Best Integrated Campaign’ for their work, ‘A Fresh Full Funnel Fashion Campaign’, carried out with Littlewoods Ireland.
CEO, Alan Coleman, cites their “cross-channel” approach to campaigns and working with “long-term clients” as their key to success.
Starcom Ireland also enjoyed European success at this year’s ESAs. Nominated in 2 categories, it was their campaign, ‘Winning Fastest Growing Lottery in Europe’, that brought home the award for ‘Best Use of Search’ in Gaming with National Lottery Ireland.
— Starcom Ireland (@WeAreStarcom) April 27, 2017
A strong European presence
While that concluded the Irish winners on the night, there were other strong contenders throughout the competition. Mediaworks earned four nominations including ‘Best Small Integrated Agency’. VROOM Digital were nominated for the ‘Best Use of Search’ in Travel with the Sandymount Hotel and Mediavest were up for the ‘Best Mobile Campaign’ with Ulster Bank.