Eamonn is Head of eCommerce for Musgrave looking after SuperValu.ie. Previous to that he was Head of Online for The AA in Ireland. He is also a founder of several successfull businesses having launched Dublin’s leading online florist, FlowersMadeEasy.ie & Ireland’s first online wholesale flower supplies business, WholesaleFlowers.ie as well as several others. With a serious passion for ecommerce and all things digital, Eamonn has managed to successfully develop brands online by using social media and online marketing tools as his main route to market. Nominated for several web and social media awards over the years.
Nóirín Ní LaochaVice-Chairperson
Nóirín Ní Laocha is Head of eChannels at KBC Bank Ireland. She is responsible for developing the strategy and delivering the commercial performance of the bank’s digital channels.
Prior to this, Nóirín held a number of marketing roles in KBC including Senior Manager for Brand and Marketing Communications. Prior to joining KBC in 2006 Nóirín worked for Bank of Ireland, Superquinn and Paddy Power in a variety of marketing and customer experience roles.
Nóirín holds a BComm from NUIG, a Masters in Business Studies from UCD and Postgrad in Digital Marketing from DCU.
Tracy is listed in the Sunday Business Post 30 Under 30. She manages startlabhq.com – Bank of Ireland’s first incubator for tech startups, based in Galway. She lead operations in a HPSU startup from concept to revenue generating software application. I’ve ran a marketing campaign in the US, managed and grew a company blog & ran technical support. I build connected devices in my spare time. She is Co founder of Startup Hiking – Hiking, with startup people. We’re on Twitter here: https://twitter.com/StartupHiking. She leads a team of Startup Weekend organisers. Responsible for Google HQ venue prep, getting speakers, food & what ever is needed which sold out in less than a week.
Stephen O’Leary is a media analyst at Olytico, an online media and social media monitoring and analysis company.
As well as an Irish and international client list, research and analysis carried out by Olytico has been used by major national and international broadcasters including RTE, TV3, BBC and The Washington Post.
Stephen is a World Economic Forum Young Global Shaper and a highly regarded conference speaker having addressed audiences at events including the Sport and New Media Conference in Paris, the Dublin Web Summit, DMX, The MBA Conference and the National Digital Media and Marketing Summit.
When he’s not analysing data, Stephen also lectures in Online Journalism in Griffith College Dublin.
Aidan McCullen is an Irish International Rugby Player and spent 10 years as a professional rugby player playing for Leinster, Toulouse and London Irish. In his final years he researched the Irish advertising market and spotted an opportunity in digital advertising. At 31, he started at the bottom working with Communicorp and one year later set up Communicorp Digital. Aidan is recognised in the Irish media industry as the pioneer of innovative cross platform selling. He also devised the digital strategies for the group. After many awards for social media, best products and successful campaigns Communicorp Digital merged with the sales teams of Newstalk, Today FM and TXFM to create Communicorp One. Aidan was Director of Digital and Innovation for the Group, focusing on future revenue lines, digital marketing innovation and product advancements. Aidan recently joined RTÉ as Head of Innovation partnerships and funding in January 2016, where is focussed on innovation acceleration, strategic partnerships with brands and start-ups and funding the digitisation of Ireland’s rich audio visual archive dating back to 1926.
Cyril is the Head of the Technology Practice at PSG Plus, the corporate, healthcare and reputation management division of PSG Communications. He has over 15 years’ experience in PR & Communications, and more than 10 years’ international PR experience across major technology clients ranging from BT, Sony, and Symantec to launching Bluetooth technology in the UK. Cyril works on a range of clients at PSG Plus, including Microsoft, Hailo, Allianz and BT.
Cyril acted as PSG’s media lead for the Web Summit 2014 and 2015, working to place stories with over 2,000 international media in the run up to and during the Web Summit. He also acts as the B2B communications lead for Microsoft in Ireland, and is a board member of the Irish Internet Association (IIA).
Cyril graduated with a first class honours M.Sc in Communications, Advertising and Public Relations from the University of Ulster, and a B.A (Hons) in English and French. Recently he completed a postgraduate in Digital Marketing at the Digital Marketing Institute of Ireland.